They chose the context.They chose to receive an offer.You give them one they can't get anywhere else.
Both declarations happen before your offer arrives — what they want to talk about, and whether they want an offer at all.
Want to see the participant experience? Visit the Friends in Cars beta page →
Two declarations, not one
Before the conversation starts, participants choose what they want to talk about and whether to receive offers — including how many. Both decisions are explicit. Neither is inferred.
Active attention, not passive scrolling
Your offer arrives during a short break in a real voice conversation. The participant chose to receive it and is already actively engaged.
Session-specific codes
Each delivered offer receives a unique session-specific code — without relying on behavioral profiles or third-party data matching.
This is not ordinary advertising.
Most advertising tries to infer what people might want from past behavior. Friends in Cars starts somewhere different: participants tell us what they want to talk about and explicitly choose whether they want offers at all.
The offers they receive relate to the context they chose — and they're available only through FiC. Every beta offer is created for FiC participants and is not available to the general public during the campaign.
How the beta works
- You submit a FiC-only offer.
- We review it for fit and confirm it meets the beta requirements.
- If selected, we configure the campaign, create the short FiC audio spot, and send it to you for approval.
- Participants who chose to receive offers may hear yours during an offer break when it matches the context they declared.
- We share basic performance feedback from the beta.
Why participate now?
This beta tests a different starting point for advertising: the participant chooses the context, chooses whether to receive offers, and chooses how many. We want to learn what happens when an offer arrives by invitation rather than inference.
There is no media buy and no cost to participate. Selected Partners provide real FiC-only offers. We configure the test, create the audio, and share what we learn.
Submit a beta offer
Submit an offer for consideration. It should fit one of the Friends in Cars conversation contexts and provide a real benefit to the participant. Partners are welcome to submit multiple offers. Please submit each offer separately.
For this controlled beta, the offer must be created for FiC participants and not available to the general public during the campaign.